When we started on our journey of following a plant-based diet, we quickly realised how frustrating shopping for products was and how time consuming finding recipes can be. How were we supposed to navigate the vast range of opinions? How could we spare the time to commit? How could we discover and try all the products without going bankrupt?
So we did what all sensible human being would do in such situation, we googled it. Though all we found were snacks box with products full of processed sugars and oil. So we quickly realised that Vegan doesn’t necessarily means healthy. It’s out of this frustration that Afidi was born: Out of love for food and a desire to create a better way to shop for healthy plant-based products. Whether you’re just starting out in the world of healthy living or a veteran vegan, we envisioned a way for our subscribers to easily and efficiently, try, learn about and purchase healthy plant-based products. Afidi saves you the trouble of finding new healthy vegan friendly brands and pouring over labels whilst also giving you the opportunity to try new recipes. Keeping the selection exciing to fuel your creativity every month.